Marketing the e-Business 25 April 2020

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s):       Harris, Lisa ISBN No.:       9780415965002      Pages:  348      Year:   200712 Format:           eBook Synopsis: E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second…

Continue reading