Marketing the e-Business 25 April 2020

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s):        Dennis, Charles and Harris,  Lisa ISBN No.:         9781134520282 Pages:  368      Year:    200309          Format:  eBook Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of…

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