Making Media Content… Influence of Constituency Groups on Mass Media 25 April 2020

Making Media Content_The Influence of Constituency Groups on Mass Media by John A. Fortunato Author(s): Fortunato, John A. ISBN No.: 9780805847482 Pages: 224 Year: 200504 Format: eBook Price: £90.73 Making Media Content: The Influence of Constituency Groups on Mass Media addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they…