Understanding Customers 25 April 2020

Understanding Customers by Chris Rice Author(s): Rice, Chris ISBN No.: 9781136351679 Pages: 414 Year: 201005 Format:E-Book Synopsis: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background…