Marketing the e-Business 25 April 2020

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s): Dennis, Charles and Harris, Lisa ISBN No.: 9781134520282 Pages: 368 Year: 200309 Format: eBook Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of…