Marketing management (14th ed.) 25 April 2020

  Marketing Management 14th ed by Philip Kotler and Kevin Keller Author(s):        Kotler, Philip ISBN No.:         9780133766721 — Pages: 816 Year:    201404 — Format:       E-Book   Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become…

Continue reading