The Crux: How Leaders Become Strategists Author: Rumelt, Richard P. ISBN: 9781541701243

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A leading thinker and author’s breakthrough theory for creating dynamic strategies that attack critical challenges and overcome obstacles to success. Richard Rumelt’s brilliant and pragmatic book radically changes the way leaders think about and do the most important part of their job: creating a strategy. All too often, leaders neither understand what strategy actually is nor how to create one, mistaking financial targets (“grow by 15 percent annually”) and aspirational goals (“we will produce market-leading products”) as strategy. Leaders become strategists when they pinpoint the crux of the vital, basic, pivotal challenges they face – the problems that threaten future success and the dramatic opportunities for growth whose shape may be elusive and difficult to grasp – and then take powerful, coherent, decisive action to make progress toward building a better future

Weight 350 kg

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