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Marketing the e-Business 25 April 2020

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s):        Dennis, Charles and Harris,  Lisa ISBN No.:         9781134520282 Pages:  368      Year:    200309          Format:  eBook Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of…

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Marketing management (14th ed.)

  Marketing Management 14th ed by Philip Kotler and Kevin Keller Author(s):        Kotler, Philip ISBN No.:         9780133766721 — Pages: 816 Year:    201404 — Format:       E-Book   Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become…

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Understanding Customers

Understanding Customers by Chris Rice Author(s): Rice, Chris ISBN No.: 9781136351679   Pages: 414  Year: 201005 Format:E-Book Synopsis: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background…

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Marketing the e-Business

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s):       Harris, Lisa ISBN No.:       9780415965002      Pages:  348      Year:   200712 Format:           eBook Synopsis: E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second…

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