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Marketing the e-Business 25 April 2020

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s):        Dennis, Charles and Harris,  Lisa ISBN No.:         9781134520282 Pages:  368      Year:    200309          Format:  eBook Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of…

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Introduction to eBusiness management and strategy

Introduction to e-Business_ Management and Strategy by Colin Combe   Author(s):        Combe, Colin ISBN No.:         9780750667319 Pages:  448      Year:    200603 Format:           eBook  Price:   £42.49 Electronic business (e-business) and the internet have revolutionised the way firms operate, how they communicate with others, what products they produce, how they deliver products and services, and how they seek competitive advantage. It has changed the ‘rules’ of trading by presenting new challenges and opportunities and altering the way firms…

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