E-commerce and v-business digital enterprise in the twenty-first century 25 April 2020

e-Commerce and V-Business Digital Enterprise in the Twenty-First Century 2nd ed by Stuart Barnes Author(s): Barnes, Stuart ISBN No.: 9780750664936 Pages: 402 Year: 200707 Format: eBook Electronic commerce and virtual organization are diverse and complex subjects that continue to change the way that businesses behave. Appropriate organization and management is critical to success in these areas and aspects ranging from strategic management, economics, operations management to behavioural science need to be incorporated. An…

Marketing the e-Business

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s): Harris, Lisa ISBN No.: 9780415965002 Pages: 348 Year: 200712 Format: eBook Synopsis: E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second…