Searching for Trust in the Global Economy Author(s): Brett, Jeanne ISBN: 9781487527952 Publisher: 202205

Searching for Trust in the Global Economy offers a simple, but powerful evidenced-based framework explaining how managers in different parts of the world go about the process of deciding how to trust new business partners. Trust is the foundation for strong working relationships, but the way people from different cultures search for and decide to trust varies. Searching for Trust in the Global Economy describes these cultural differences from the perspective of 82 managers from 33 different national cultures in four regions of the world. It addresses the current global business climate with insights from managers describing how the COVID-19 pandemic disrupted the process of searching for and deciding to trust new business partners.

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