Emotion by Design: Creative Leadership Lessons from a Life at Nike Author: Hoffman, Greg ISBN: 9781538705599 Imprint: Twelve Year: 202206

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Over the course of a twenty-seven year career-from intern to Chief Marketing Officer-Hoffman had a hand in crafting Nikes singular brand and was instrumental in some of its most high profile campaigns. For Hoffman, art and sport and commerce all needed to combine for the messaging around every product. Every campaign was different and yet the result was the same: an emotional bond between products and people. No brand does that as successfully as Nike, and Hoffman is here to show you how”

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Weight 350 kg
Dimensions 22 × 15 × 099 cm

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