International Business

For introductory International Business courses with the need for a brief, accessible text. A readable, concise, and innovative tour through the study of international business. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today”s global marketplace. Accompanied by myIBlab! See the hands in the air, hear the roar of discussion-be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. MYIBLAB Engaging Students and Holding Them Accountable for Their Class Performance.

myIBlab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement. Encourage Students to Understand the Material Before Class: Study Plan that consists of the pretest, remediation material tailored to pretest results, and the posttest. Offer an In-depth Look at Doing Business in Other Countries: Market Entry Strategy Project (MESP). This semester-long, interactive supplement provides students with interactive maps and vital business information–such as demographics, government influence, and economic stability–on a selected country. Bringing Excitement and Interest to the Center Stage. Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in myIBlab. Course Currency at Your Fingertips: BizTube Videos . The BizTube videos found in myIBlab will feature breaking business news and scenarios pertinent to the topics covered in your course.

Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly. Measure Core Critical-thinking Skills: Discussion Questions . Get your students to recognize assumptions, evaluate arguments, and more with Discussion Questions that will help inspire curiosity about the subject matter. Discussion Questions can be used as an opportunity for students to show their ability on extra-credit questions, and are great for generating discussion. Promote Active Learning: Flash Cards . To help students study, myIBlab includes flash cards of key terms from their textbook. Making it Easier for You to Rock the Room.

myIBlab puts an array of teaching resources at your fingertips, making it easy for you to be a Rock Star in the classroom! Access the Resources You Need: Lecture Materials . Reinforce Key Concepts: PowerPoint® Presentations. Seamlessly reinforce key concepts in the lecture by providing students with access to PowerPoint presentations to be used for studying purposes. Electronic Figures. All figures from the text are available electronically, making it easier for you to integrate the images and figures of your choice into your presentations. Assign Online: Tests and Quizzes. Professors can test and quiz their students through myIBlab, which contains complete testbanks. Fully Updated and Revised Testbank.

All test questions have been assessed and improved as needed by an assessment professional. Testgen. This test-generating program allows instructors to add, edit, or delete questions from the Test Item File; analyze test results; and organize a database of exams and student results. Course Currency at Your Fingertips: Business News Videos. The BizTube videos found in myIBlab will feature breaking business news and scenarios pertinent to the topics covered in your course. Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly. Manage All of Your Course Grades in One Place: Powerful Gradebook and Advanced Reporting.

The fully functioning Gradebook makes it easy for to manage all of your course grades in one convenient location. Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, and even calculate final grades. You can also run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access. Tailor Your Online Course: BlackBoard and WebCT ePacks. Both ePacks contain core supplements so you can quickly create your own course in each environment. WILD/WILD”s INTERNATIONAL BUSINESS: THE CHALLENGES OF GLOBALIZATION, 6/e Offer an In-depth Look at Doing Business in Other Countries : myIBlab”s Market Entry Strategy Project.

This interactive simulation-which was specially designed for use with this textbook-asks students to analyze a country in which to introduce a new product. Four activities build on one another: Market Intelligence Report (MIR) asks students to gather market data on a nation”s people, economy, government, and technological status from online sources over a 1-2 week period. Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market over a 4-6 week period. Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for a firm in the chosen national market over a 6-8 week period. Market Entry Strategy Assignment (MESA) is a course-long, critical and creative thinking exercise for students to develop a market entry strategy for launching a new product in a selected country. Get students engaged in the material : Innovative Pedagogy . Chapter-opening company profiles are brief, easy-to-read introductions to the chapter”s content. The companies that are profiled in this text are on the leading edge of their industries and inherently interesting to students, examples include: YouTube Nokia PepsiCo Infosys Nintendo Ryanair Marvel Red Bull Entrepreneur”s Toolkit boxes underscore the key roles that entrepreneurs and small businesses play in our global economy.

This feature profiles successful international entrepreneurs or highlights issues relevant to entrepreneurs. Global Manager”s Briefcase boxes address issues that pose special problems for managers of global companies. Topics include overcoming culture shock, doing business in China, and personal security while abroad on business. Culture Matters boxes present the relation between culture and a key chapter topic. For example, Chapter 2 presents the importance of businesspeople d Global Challenges boxes present special obstacles facing the world that concern businesses, such as putting an end to civil strife and improving the health of the world”s poor. Bottom Line for Business sections conclude chapters and explain the impact on managers and their firms” policies, strategies, and activities abroad. Quick Study concept checks help students to verify that they have learned the section”s key terms and important concepts before moving on. Full-Color World Atlas that appears as an appendix to Chapter 1 is a primer for students to test their knowledge of world geography and acts as a reference tool throughout the course.

Learning Objectives focus on the main lessons students should take away from the material and are summarized in bullet-point format at the end of the chapter. Beacons provide students with a roadmap of how chapters relate to one another. These beacons appear at the start of each chapter and are appropriately titled “A Look Back,” “A Look at This Chapter,” and “A Look Ahead.” Provide plenty of opportunity for practice : Tools for Active Learning. Feedback on previous editions shows that this text has more-and more useful-end-of-chapter assignment material than any other international business book. Well-planned assignment materials span the full range of complexity to test students” knowledge and ability to apply key principles. They are often experiential in nature to help students develop international business skills and make business decisions. Assignment material includes the following: Talk It Over questions can be used for in-class discussion or as homework assignments.

These exercises raise important issues currently confronting entrepreneurs, international managers, policymakers, consumers, and others. Teaming Up projects go beyond the text and require students to collaborate in teams to conduct interviews, research other countries, or hold in-class debates and role-playing exercises. Take.