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EBusiness essentials technology 25 April 2020

Author(s):        Norris, Mark; West, Steve,
ISBN No.:         9780471521839
Edition:           Revised
Pages:  352      Year:    200103
Format:           eBook
Synopsis: eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately.

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E-commerce and v-business digital enterprise in the twenty-first century

e-Commerce and V-Business Digital Enterprise in the Twenty-First Century 2nd ed by Stuart Barnes Author(s):        Barnes, Stuart ISBN No.:        9780750664936 Pages:  402      Year:    200707 Format:           eBook Electronic commerce and virtual organization are diverse and complex subjects that continue to change the way that businesses behave. Appropriate organization and management is critical to success in these areas and aspects ranging from strategic management, economics, operations management to behavioural science need to be incorporated. An…

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Marketing the e-Business

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s):        Dennis, Charles and Harris,  Lisa ISBN No.:         9781134520282 Pages:  368      Year:    200309          Format:  eBook Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of…

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Introduction to eBusiness management and strategy

Introduction to e-Business_ Management and Strategy by Colin Combe   Author(s):        Combe, Colin ISBN No.:         9780750667319 Pages:  448      Year:    200603 Format:           eBook  Price:   £42.49 Electronic business (e-business) and the internet have revolutionised the way firms operate, how they communicate with others, what products they produce, how they deliver products and services, and how they seek competitive advantage. It has changed the ‘rules’ of trading by presenting new challenges and opportunities and altering the way firms…

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Understanding Customers

Understanding Customers by Chris Rice Author(s): Rice, Chris ISBN No.: 9781136351679   Pages: 414  Year: 201005 Format:E-Book Synopsis: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background…

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