Marketing management (14th ed.) 25 April 2020

Marketing Management 14th ed by Philip Kotler and Kevin Keller Author(s): Kotler, Philip ISBN No.: 9780133766721 — Pages: 816 Year: 201404 — Format: E-Book Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become…

Modest Proposal for Preventing the Children of Poor People

Modest Proposal for Preventing the Children of Poor People in Ireland from Becoming a Burden to their Parents by Jonathan Swift Author(s): Swift, Jonathan ISBN No.: 9781790430451 Pages: 38 Year: 201811 Format: eBook Synopsis: A Modest Proposal, in full A Modest Proposal for Preventing the Children of Poor People from Being a Burthen to their Parents, or the Country, and for Making Them Beneficial to the Publick, satiric essay by Jonathan Swift, published in pamphlet…

Practical guide to forecasting financial market mobility by Ser-Huang Poon

Practical guide to Forecasting Financial Market Volatility by Ser-Huang Poon Author(s): Poon, Ser-Huang ISBN No.: 9780470856154 Pages: 236 Year: 200508 Format: E-Book Price: DRM PDF £101.43 Synopsis: Financial market volatility forecasting is one of today’s most important areas of expertise for professionals and academics in investment, option pricing, and financial market regulation. While many books address financial market modelling, no single book is devoted primarily to the exploration of volatility forecasting and the…

New Accountability_ Environmental Responsibility Across Borders by Michael R. Mason

New Accountability_ Environmental Responsibility Across Borders by Michael R. Mason Author(s): Mason, Michael ISBN No.: 9781844070671 Pages: 222 Year: 200412 Format: eBook Price: £27.49 Synopsis: The first book to examine transnational accountability for environmental harm and what can be done to make polluters pay * Provides real, effective policy framework and applications of cross-border environmental accountability * Invaluable for researchers, policy-makers, NGOs, activists, students and all others affected by transboundary pollution The growth of pollution…

Real life guide to accounting research… using qualitative research methods

Real Life Guide to Accounting Research_A Behind the Scenes View of Using Qualitative Research Methods edited by Christopher Humphrey and Bill Lee Edited by: Christopher Humphrey and Bill Lee ISBN No.: 9780080515861 Pages: 569 Year: 200404 Format: E-Book Synopsis: A book that goes behind the more official presentations and accounts of research methods to explore the lived experiences, joys and mistakes of a wide range of international researchers principally working in the fields of accounting…

Medical Quality Management

Medical Quality Management_Theory and Practice edited by Prathibha Varkey Author(s): American College of Medical Quality ACMQ (Corporate) American College of Medical Quality Staff (Corporate) ISBN No.: 9780763760342 Edition: Revised Pages: 232 Year: 200902 Format: eBook Price: £69.76 This new comprehensive resource Medical Quality Management: Theory and Practice addresses the needs of physicians, medical students, and other health care professionals for up to date information about medical quality management. In reviewing the key principles and methods…

Economics for Investment decision makers micro, macro, and international economics

Economics for Investment Decision Makers Micro, Macro, and International Economics by Christopher D. Piros CFA, Jerald E. Pinto, Larry Harris Author(s): Pinto, Jerald E., Piros, Christopher D., Singh, Sandeep ISBN No.: 9781118105368 Pages: 800 Year: 201303 Highly respected practising financial analysts and senior academic economists worked together to select the topics that appear in this book. The topics were chosen from the body of knowledge that the CFA Institute Education Advisory Committee identified as…

Understanding Customers

Understanding Customers by Chris Rice Author(s): Rice, Chris ISBN No.: 9781136351679 Pages: 414 Year: 201005 Format:E-Book Synopsis: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background…

Teaching revising and editing : an annotated bibliography

Teaching Revising and Editing : an Annotated Bibliography by Bruce W. Speck, Dean A. Hinnen and Kathleen Hinnen Author(s): Speck, Bruce ISBN No.: 9781593114152 Pages: 220 Year: 200606 “Teaching Revising and Editing” is devoted to the many facets of the writing, revising, and publication process. It provides a comprehensive overview of the literature over the past 25 years and applies to writing activities in K-12, undergraduate, graduate classrooms, and the workplace. Each…

Marketing the e-Business

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s): Harris, Lisa ISBN No.: 9780415965002 Pages: 348 Year: 200712 Format: eBook Synopsis: E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second…