EBusiness essentials technology 25 April 2020

Author(s):        Norris, Mark; West, Steve,
ISBN No.:         9780471521839
Edition:           Revised
Pages: 352      Year:    200103
Format:           eBook
Synopsis: eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately.

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E-commerce and v-business digital enterprise in the twenty-first century

e-Commerce and V-Business Digital Enterprise in the Twenty-First Century 2nd ed by Stuart Barnes Author(s): Barnes, Stuart ISBN No.: 9780750664936 Pages: 402 Year: 200707 Format: eBook Electronic commerce and virtual organization are diverse and complex subjects that continue to change the way that businesses behave. Appropriate organization and management is critical to success in these areas and aspects ranging from strategic management, economics, operations management to behavioural science need to be incorporated. An…

Marketing the e-Business

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s): Dennis, Charles and Harris, Lisa ISBN No.: 9781134520282 Pages: 368 Year: 200309 Format: eBook Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of…

Introduction to eBusiness management and strategy

Introduction to e-Business_ Management and Strategy by Colin Combe Author(s): Combe, Colin ISBN No.: 9780750667319 Pages: 448 Year: 200603 Format: eBook Price: £42.49 Electronic business (e-business) and the internet have revolutionised the way firms operate, how they communicate with others, what products they produce, how they deliver products and services, and how they seek competitive advantage. It has changed the ‘rules’ of trading by presenting new challenges and opportunities and altering the way firms…

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Marketing management (14th ed.)

Marketing Management 14th ed by Philip Kotler and Kevin Keller Author(s): Kotler, Philip ISBN No.: 9780133766721 — Pages: 816 Year: 201404 — Format: E-Book Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become…

Practical guide to forecasting financial market mobility by Ser-Huang Poon

Practical guide to Forecasting Financial Market Volatility by Ser-Huang Poon Author(s): Poon, Ser-Huang ISBN No.: 9780470856154 Pages: 236 Year: 200508 Format: E-Book Price: DRM PDF £101.43 Synopsis: Financial market volatility forecasting is one of today’s most important areas of expertise for professionals and academics in investment, option pricing, and financial market regulation. While many books address financial market modelling, no single book is devoted primarily to the exploration of volatility forecasting and the…

New Accountability_ Environmental Responsibility Across Borders by Michael R. Mason

New Accountability_ Environmental Responsibility Across Borders by Michael R. Mason Author(s): Mason, Michael ISBN No.: 9781844070671 Pages: 222 Year: 200412 Format: eBook Price: £27.49 Synopsis: The first book to examine transnational accountability for environmental harm and what can be done to make polluters pay * Provides real, effective policy framework and applications of cross-border environmental accountability * Invaluable for researchers, policy-makers, NGOs, activists, students and all others affected by transboundary pollution The growth of pollution…

Economics for Investment decision makers micro, macro, and international economics

Economics for Investment Decision Makers Micro, Macro, and International Economics by Christopher D. Piros CFA, Jerald E. Pinto, Larry Harris Author(s): Pinto, Jerald E., Piros, Christopher D., Singh, Sandeep ISBN No.: 9781118105368 Pages: 800 Year: 201303 Highly respected practising financial analysts and senior academic economists worked together to select the topics that appear in this book. The topics were chosen from the body of knowledge that the CFA Institute Education Advisory Committee identified as…

Understanding Customers

Understanding Customers by Chris Rice Author(s): Rice, Chris ISBN No.: 9781136351679 Pages: 414 Year: 201005 Format:E-Book Synopsis: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background…

Marketing the e-Business

Marketing the e-Business by Lisa Harris and Charles Dennis Author(s): Harris, Lisa ISBN No.: 9780415965002 Pages: 348 Year: 200712 Format: eBook Synopsis: E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second…